King Charles said to be ‘very enthusiastic’ about new position as monarchy embraces on-trend content.Buckingham Palace is recruiting for a full-time videographer to help produce social media content for the royal family, in what is understood to be the first time a British monarch has hired someone specifically for the role.
The job
The £52,000 position, advertised on the official Palace website with applications closing on 12 July, will see the successful candidate working across a wide range of royal engagements, from major state occasions to more informal, behind-the-scenes moments. According to the advertisement, the role calls for a “social-first approach to storytelling, working on end-to-end video and photography production to produce high-quality content for platforms including Instagram, X and YouTube.”
The listing adds that the postholder will need to ensure “every piece of content is engaging, creative and impactful,” whether covering “major state events” or “behind-the-scenes moments.” The successful applicant will be expected to work across a range of equipment, from professional cameras to phones, and will need an “instinct for what works to create on trend content that reaches new audiences.” The role also requires the postholder to “keep up to date with trends and continually evolve content to maximise reach and engagement.”
The position will sit within the royal communications team based in the private secretary’s office. According to reporting in The Times, King Charles is said to be “very enthusiastic” about the appointment.
Building on existing social media efforts
The new hire will work alongside Duncan Stone, the King and Queen’s existing official cameraman, who currently supplies footage to British broadcasters. However, the videographer role marks a shift towards content specifically tailored for social platforms, rather than traditional broadcast output.
The move follows a similar approach already taken by the Prince and Princess of Wales, who employ their own videographer to produce content for their social media channels, ranging from footage of official visits to more personal family moments and announcements.
A more visible monarchy
The recruitment reflects a broader shift in how the royal family engages with the public. Historically known for maintaining a reserved and private image, the family has become increasingly willing to share aspects of royal life online in recent years.
King Charles and Queen Camilla have themselves engaged more directly with social media, including sharing a personal message following their state visit to meet President Donald Trump in May this year. The message read: “We leave a piece of our ❤️ behind and take a little of yours back home with us. Until the next time… God Bless America.”
The King’s annual Christmas broadcast is also distributed via social media channels alongside traditional television broadcast. However, Charles has previously expressed caution about the tone of online discourse. In a 2023 speech, he warned against society becoming “shouty,” saying: “There is in our land a kind of muscle memory that it does not have to be like this. That the temptation to turn ourselves into a shouty, recriminating society must be resisted, or at least heavily mitigated whenever possible. Especially in the digital sphere where civilised debate too often gives way to rancour and acrimony.”
